In this day and age when there is new research every day showing that people either don’t have the time or simply don’t want to waste any time reading long articles explaining product features, you’d have to be a fool not to take advantage of explainer videos and all of their benefits. The difficult part is figuring out what kind of explainer video is the right one to use for your product and what better way to make a decision then looking at some pros and cons of the competitors. In this case, we are going to look at some of the pros and cons of both whiteboard explainer videos and regular videos in the hope of making the decision process easier for you.
Pros and cons of regular videos
To start off, we are going to talk about some of the pros of regular explainer videos. Their biggest pro is something that is considered to be a con in the world of whiteboard videos and that is the fact that you these videos allow you to incorporate multiple characters in one video and have them all interact with each other and speak to one another. Adding characters to the video is a great way to tell a story which is something that is really going to capture the audience watching the video and that is something that you cannot do with whiteboard videos.
Another thing that these videos allow you to do that whiteboard ones don’t is adding detailed images. These images can be of great help if you are presenting a very specific product that you want to the show to the viewer in the most detailed way possible and there’s no better way to do that then with an actual image of the product. However, these videos do bring their own cons.
Regular explainer videos are usually very specific and right to the point which doesn’t leave much room for you to give a complete overview of the product and its benefits. Another problem is the fact that these videos are more complicated to make which means that you will most likely have to use a production company and this can cost you a lot of money.
Pros and cons of whiteboard videos
Whiteboard explainer videos have a lot of pros, but probably the biggest pro is the fact that these videos can make any subject look interesting and engaging and that isn’t something that a lot of other types of videos can do. These videos are also very memorable, and that is exactly what you would want form any video that you put out into the world. The simplicity behind the hand drawing on the whiteboard is something that is very recognizable and something that doesn’t distract the viewers, which is something that happens when there are a lot of actors involved.
Another great thing about these videos is that, unlike regular explainers, these are pretty cheap to make and a lot less time consuming. They also don’t need to be updated a lot which cuts any additional costs even more which is great news for someone that is on a budget. As we mentioned before, one of the biggest cons of whiteboard videos is the fact that you don’t have the ability to use multiple characters and have them speak and interact. Some people feel that these characters will draw the viewer and find it a big problem that they can’t use them. The most that you can get out of a character on a whiteboard video is to have them appear to be moving or reacting because they are one dimensional and a lot of people don’t like this look.
Every company, business, product and service is unique in some way and that is definitely something that should be considered when deciding what kind of video you want to use. Whether you go for whiteboard video explainers or regular video, you need to make sure that the video will be able to give you the outcome that you are after and that it will be able to showcase your product and your business in the best way possible.