Where can I host the videos on my website?

Videos capture your visitor’s attention a lot faster than written material. They are more engaging and have a higher chance of going viral than other types of content. This is why most savvy marketers, as well as regular folks, use videos on their websites.

 Thanks to the popularity of smartphones, now anybody can create a video. But where do you host these videos? Should you use your website hosting to store them?

It is not a good idea to use website hosting to store your videos as they eat up a lot of bandwidth and become costly very quickly.

 There are two ways to host video content.

  1. The free method

 You can host your videos for free on YouTube, the world’s biggest video platform. Once you upload the video to the site, they will format it to make it cross-platform compatible and viola, it is ready to be viewed by anyone. YouTube also gives you access to basic analytics to help you figure out how many views you’ve got, where your audience is coming from, etc. You can also make your videos private, allow or disallow embedding and exercise other controls.

 If you want to show the videos on your site, add them to YouTube, and embed it your site and you’ve got the cheapest way to host your videos.

  Alternatively, you can use Vimeo, another video platform. Vimeo has a limit on how much video you can store per week, but no bandwidth limitations. They are also ad-free. But since it is not as popular as YouTube, you may not get many visitors from their platform.

  1. The paid option

There are several paid options available if you want better control over your videos. Vimeo Pro is a subscription service that gives you better analytics and control over your videos. You can even password protect or restrict your videos to show up on certain sites. This is very useful if you run a membership site.

Another alternative is to use Amazon’s S3 buckets to store your videos. You can encrypt the videos and make them available only when using a specific key and use a video player to show the videos on your site. Amazon has a service that can convert your videos to make it playable across different platforms. Mix this with their CDN and you have a well-protected and nifty service. But all of these are paid services, so be mindful of how much it will cost you at the end of the month. Almost all Amazon services are pay as you go and have very reasonable charges.

You can also opt for a professional service like Wistia or Brightcove if you use videos for business purposes. Both of these services offer lightning fast delivery of video content and detailed analytics support. This is a better option if you need a professional setup with minimal interruptions. Plus you don’t need to worry about community guidelines or other things that come with the free platform.

Pros and cons of regular videos

Pros and cons of regular videos

Motion graphics explainer videos

To start off, we are going to talk about some of the pros of regular explainer videos. Their biggest pro is something that is considered to be a con in the world of whiteboard videos and that is the fact that you these videos allow you to incorporate multiple characters in one video and have them all interact with each other and speak to one another. Adding characters to the video is a great way to tell a story which is something that is really going to capture the audience watching the video and that is something that you cannot do with whiteboard videos.

Another thing that these videos allow you to do that whiteboard ones don’t is adding detailed images. These images can be of great help if you are presenting a very specific product that you want to the show to the viewer in the most detailed way possible and there’s no better way to do that then with an actual image of the product. However, these videos do bring their own cons.

Regular explainer videos are usually very specific and right to the point which doesn’t leave much room for you to give a complete overview of the product and its benefits. Another problem is the fact that these videos are more complicated to make which means that you will most likely have to use a production company and this can cost you a lot of money.

whiteboard videos

Pros and cons of whiteboard videos

Create explainer videos online

Whiteboard explainer videos have a lot of pros, but probably the biggest pro is the fact that these videos can make any subject look interesting and engaging and that isn’t something that a lot of other types of videos can do. These videos are also very memorable, and that is exactly what you would want form any video that you put out into the world. The simplicity behind the hand drawing on the whiteboard is something that is very recognizable and something that doesn’t distract the viewers, which is something that happens when there are a lot of actors involved.

Another great thing about these videos is that, unlike regular explainers, these are pretty cheap to make and a lot less time consuming. They also don’t need to be updated a lot which cuts any additional costs even more which is great news for someone that is on a budget. As we mentioned before, one of the biggest cons of whiteboard videos is the fact that you don’t have the ability to use multiple characters and have them speak and interact. Some people feel that these characters will draw the viewer and find it a big problem that they can’t use them. The most that you can get out of a character on a whiteboard video is to have them appear to be moving or reacting because they are one dimensional and a lot of people don’t like this look.

Every company, business, product and service is unique in some way and that is definitely something that should be considered when deciding what kind of video you want to use. Whether you go for whiteboard video explainers or regular video, you need to make sure that the video will be able to give you the outcome that you are after and that it will be able to showcase your product and your business in the best way possible.